- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
- “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
- “The aim of marketing is to make selling superfluous.” ~ Peter Drucker
- “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
- “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR
- “The urgent can drown out the important.” ~ Marissa Mayer, CEO of Yahoo
- “Business has only two functions – marketing and innovation.” ~ Milan Kundera (Most people attribute this to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said:)
- “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” ~ Peter Drucker
- “Don’t find customers for your products, find products for your customers.” ~ Seth Godin
- “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
- “Marketing is too important to be left to the marketing department.” ~ David Packard
- “Content is King!” ~ Bill Gates
- “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~Guy Kawasaki
- “Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’” ~ Unknown
- “Markets are conversations.” ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto
- “What helps people, helps business.” ~ Leo Burnett
- “The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
- “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” ~ Phil Kolter
- “Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
- “We need to stop interrupting what people are interested in & be what people are interested in.” ~ Craig Davis, Founder of Brandkarma and former Chief Creative Officer of J. Walter Thompson
- “The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare
- “Man’s mind, once stretched by a new idea, never regains its original dimensions” ~ Oliver Wendell Holmes
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