Mengenal Singkatan dan Istilah BRAND MANAGEMENT – Part II

Melanjutkan dari posting sebelumnya “Mengenal Singkatan dan Istilah BRAND MANAGEMENT”

Ini adalah bagian keduanya, dan tentunya semakin banyak isitilah-isitilah yang ada. Let’s check it out!

  1. CRP : Cost Reduction Plan
  2. CRP: Consumer Reach Point
  3. NSV: Net Sales Value
  4. CLT : Central Location Test
  5. CLV : Customer Lifetime Value
  6. BW : Business Warehouse
  7. HH : House Hold
  8. R&D : Research & Development
  9. SES : Socio Economic Status
  10. SEC : Social Economic Class
  11. DM : Digital Marketing
  12. PR : Public Relation
  13. TOM : Top Of Mind
  14. GDN : Google Display Network
  15. SEO : Search Engine Optimization
  16. SEM : Search Engine Marketing
  17. GDP : Gross Domestic Product
  18. PPIC : Production Planning and Inventory Control
  19. ED    : Expired Date
  20. QC    : Quality Control
  21. QA    : Quality Assurance
  22. COL : Cut Of Length
  23. COW : Cut Of Width
  24. YTD : Year To Date
  25. YOY: Year On Year
  26. LY  : Last Year
  27. FY : Fiscal Year
  28. FMCG : Fast Moving Consumer Goods
  29. U&A    : Usage & Attitude
  30. B2B     : Business to Business
  31. B2C     : Business to Consumers
  32. B2G     : Business to Government
  33. C2C     : Consumer to consumers
  34. CPC     : Cost Per Click
  35. CPM    : Cost Per Impression
  36. CTR    : Click Through Rate
  37. CMS   : Content Management System
  38. CRM  : Customer Relationship Management
  39. CSR  : Corporate Social Responsibility
  40. DI      : Digital Imaging
  41. PPM : Pre Production Meeting
  42. HTML : Hyper Text Markup Language
  43. AI       : Adobe Illustrator
  44. 4P       : Product, Price, Place, Promotion
  45. 7P        : Product, Price, Place, Promotion, Process, Physical Evidence, People
  46. PLC   : Product Life Cycle
  47. 4C      : Consumer, Cost, Convenience, Communication
  48. 4C      : Customer, Competition, Change, Company
  49. SWOT : Strength, Weakness, Opportunity, Threat
  50. PDF     : Portable Document Format
  51. PPC     : Pay Per Click
  52. QR Code : Quick Response Code
  53. URL       : Uniform (or Universal) Resource Locator
  54. WWW    : World Wide Web
  55. MAT      : Moving Average Total
  56. NPAT    : Net Profit After Tax
  57. DOI        : Days Of Inventory

Sekian dulu, nanti kalau ada update akan dimasukkan kembali ke posting selanjutnya.

Semoga bermanfaat 🙂

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