Mengenal Singkatan dan Istilah BRAND MANAGEMENT

  1. A&P : Advertising & Promotion
  2. P&L : Profit & Loss
  3. ATL : Above The Line
  4. BTL : Below The Line
  5. TTL : Through The Line
  6. 4P    : Product, Price, Place and Promotion
  7. ND   : Numeric Distribution
  8. MS   : Market Share
  9. WD  : Weight Distribution
  10. OOS: Out Of Stock
  11. SISO : Sell In Sell Out
  12. WIP : Word In Progress
  13. DOI : Days Of Inventory
  14. AWOP : Average Weight Of Purchase
  15. MT      : Modern Trade
  16. GT      : General Trade
  17. MM      : Mini Market
  18. HPM    : Hyper Market
  19. SM      : Super Market
  20. POSM : Point Of Sales Material
  21. POPM : Point Of Purchase Material
  22. I/O Branding : Indoor and Outdoor Branding
  23. PDAC  : Plan, Do, Act, Check
  24. TVC    : Television Commercial
  25. RadCom : Radio Communication
  26. SOE       : Share Of Expenditure
  27. SOV       : Share of Voice
  28. CPRP     : Cost Per Rating Point
  29. TARPS   : Target Audience Rating Points
  30. TVR       : Television Rating
  31. GRP      : Gross Rating Point
  32. PH         : Production House
  33. NPL      : New Product Launch
  34. MOQ    : Minimum Of Quantity
  35. IMC      : Intergrated Marketing Communications
  36. MRCI  : Marketing Research and Consumer Insight
  37. BI          : Business Intelligence
  38. BI (research) : Brand Imagery
  39. PSM     : Price Segment Measurement

Masih banyak lagi, sekian dulu ya yang dishare. Semoga bermanfaat

Advertisements

7 comments on “Mengenal Singkatan dan Istilah BRAND MANAGEMENT

    • Dear Anna,

      Masing-masing perusahaan terkadang bikin istilah sendiri. Kalau dari terkaan saya itu distribution share, secara pengertian sama dengan numeric distribution. Artinya share cover retail atau toko berbanding total universe.

  1. Pingback: Mengenal Singkatan dan Istilah BRAND MANAGEMENT – Part II | marselusalbert

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s